Mariya Nurislamova initial built her mark as a serial entrepreneur within the elegance-tech Room. In 2014, she co‑Started Scentbird, a fragrance‑subscription company pitched as being the “Netflix for perfumes.” The platform quickly scaled to around seven hundred,000 regular monthly subscribers in the U.S. and Canada, featuring use of 800+ designer scents.
Under her Management, Scentbird raised about $25 million in undertaking capital, participated in Y Combinator, and have become worthwhile by 2019, generating yearly earnings north of $100 million with advancement of 45–fifty% yr-over-12 months. Her guidance—to "start out little and under no circumstances quit"—has resonated with quite a few emerging business owners.
But commencing close to 2018, Mariya released a parallel facet to her persona: spiritual teacher, intuitive, channel, artist, and writer. Launching the YouTube channel “This is certainly Mariya”, she often delivers guided meditations, Vitality‑channeling periods, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, plus more. The channel has grown to ~102,000 subscribers and 1,200+ video clips, along with her broader existence throughout TikTok, Instagram, Spotify, and podcasts reaching approximately 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identification—small business CEO by working day and spiritual Expert by night time—rarely intersected publicly until mid‑2024. That’s when Enterprise of Trend spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “on the list of bigger… resources of expertise in 3D World earth warfare”.
These sights ignited a wave of on line backlash:
YouTubers such as Keya’s World and Zachary Michael publicly stated they might now not do the job with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and encouraged followers to ditch Scentbird.
Social media marketing buyers had been specifically appalled by claims that illnesses like most cancers or AIDS could be cured in each week, miscarriage was “a alternative,” and Bodily attributes (e.g., crooked enamel, hair shade) held spiritual significance.
However, Mariya continues to be resolute. She maintains her spiritual information is individual from her CEO responsibilities, stating she uses only “Mariya” in spiritual channels to shield Scentbird’s brand.
The Toughness of Duality
Strengths of Mariya’s Technique
Authentic Differentiation
Her fusion of company good results and spiritual practice sets her aside—creating a deeply own brand name with pathways into membership, retreats, non-public periods, and guided ordeals .
Scale and Strategic Self-discipline
Scentbird’s consistent expansion underscores her ability to translate vision into operational truth, even though her spiritual facet drives a similarly expansive information engine.
Local community Depth
The consistency and intimacy of her information—guided meditations, Q&As, and live courses—foster strong Neighborhood bonds among the followers in search of spiritual transformation.
Rising Dangers & Fractures
Model Standing Threat
The spiritual information has produced unease amid influencers, clients, and traders who are unpleasant associating Using these metaphysical narratives .
Written content Liability
Bold overall health mariya nurislamova scentbird statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical individuals, or regulatory teams worried about misinformation.
Cross‑Identity Confusion
Although Mariya insists on separating her two worlds, critics argue the identities previously overlap—In particular through her involvement in Scentbird‑linked content material and sponsorships.
Navigating the longer term
Strategic Solutions
Compartmentalize
Mariya could maintain a transparent boundary—retaining her spiritual identity under a distinct title and platform even though preserving Scentbird individual and model-neutral.
Integrate
By weaving spiritual and wellness factors into her firms—for example scent + meditation kits—she could lean into a wellness‑centric brand evolution.
Clarify Messaging
Tonal equilibrium—grounding her spiritual written content with steerage disclaimers or scaling again controversial metaphysical statements—could broaden her attraction and decrease friction.
Validation via Response
Inspite of backlash, Mariya carries on to grow her spiritual ecosystem—from charging $1,111 glastonbury retreats to $125,000 non-public transformational occasions, online channelling classes at $3,000, and her 2021 book seventy two Keys to Manifestation. Her followers’ optimistic Amazon critiques counsel her wisdom resonates deeply with many seekers .
Remaining Just take
Mariya Nurislamova embodies a uncommon modern archetype: a enterprise-driven CEO that has a large-stakes spiritual change ego. Her journey demonstrates broader cultural convergence—in which general public figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's achievements attests to her small business savvy.
This can be Mariya demonstrates her potential to command focus and Develop deep psychological resonance.
The reality clash amongst these worlds—sparked by metaphysical pronouncements—poses each possibility and opportunity.
Irrespective of whether she amplifies the convergence or draws agency boundaries, Mariya stands in a pivotal crossroads. Her next actions may perhaps redefine what this means to become a founder from the spiritual-tech period—layering ambition with authenticity within a brand-new way.